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Choosing a Topic

What you write about on your blog is 100 percent up to you. No one can tell you what to write about (as long as your content follows the Blogger and Google terms of service). You have complete creative control!The first thing to remember when you choose your blog topic is that you need to write about that topic a lot. If your blogging goals include blogging about your topic for a long time, make sure to pick

a topic that you’re passionate about. Successful blogs are updated frequently (often several times a day) with fresh content that keeps readers interested. Again, depending on your blogging goals, you need to make sure that you have enough to say to keep your blog going. Although it’s important to pick a topic you’re passionate about, it’s equally important to avoid topics that you feel too strongly about. Blogging is all about building a community of readers around your blog who will join in the conversation through comments. If you’re overly sensitive about your blog’s topic, it’s difficult to allow your readers to comment freely with differing opinions.

Growing Your Blog

When you define your blogging goals, you need to determine how big you want your blog to be. In other words, you need to determine how much time you have to commit to blogging in order to write and promote it in such a way as to meet those goals. Blogging with Blogger requires little to no monetary investment, but it does require a time investment that correlates directly with how successful your blog will become. Blogs don’t draw thousands, or even hundreds, of visitors overnight (although that would be nice). If you write compelling content with search engine optimization (using tricks to help people find your post through keyword searches on popular search engines like Google, as discussed in mind and promote your blog through social networking and relationship building, your blog will grow. To drive traffic to your new Blogger blog. If you want to become a successful blogger, spend some time reading those chapters and experimenting with the techniques they describe.

Making Money from Your Blog

Many people start blogging for one reason — to make money. If you’re one of those bloggers whose ultimate goal is to earn money from your blog, you should know upfront that generating a profit takes time. As your blog traffic grows, the opportunities for you to make money will also grow. Think of your blog as a business. If customers don’t come through the door, you won’t make any money. The same is true of earning potential on a blog. If visitors don’t come to your blog, no one can click on your existing ads. Furthermore, new advertisers won’t want to pay to advertise on your blog because no one will see their ads. Start your blog now, but be patient. As you drive traffic to your blog, more revenue-generating opportunities will arise. In the meantime, read Chapters 10 and 11 to learn about blog monetization options and start putting together a plan that you can implement as your blog traffic increases.

The Secrets to Blogging Success

Suppose that you have plenty of patience and time, and now you need to know how bloggers can turn that patience and time into money. Believe it or not, there isn’t a secret recipe for success. Truly, success comes from